How to Attract Both Brazilian and American Clients with One Strategy
Introduction
Do you want to serve both Brazilians and Americans in the U.S., but feel unsure how to communicate with both audiences without losing your brand’s identity?
Here’s the good news: you don’t need two different strategies. You just need clarity in positioning, communication, and universal values.
In this article, we’ll show you how to attract both cultures effectively, with a single, well-aligned approach.
Understand the Similarities and Differences Between the Two Audiences
What Brazilians typically value:
- Warm, personal service
- Fair pricing and flexibility
- Word-of-mouth trust
- Speaking Portuguese is a big plus
What Americans typically value:
- Clarity, professionalism, and punctuality
- Strong online reputation (Google, Yelp, Facebook)
- Visual presentation and a professional website
- Direct, objective communication
How to Create a Strategy That Works for Both
1. Use universal visual communication
Your branding should reflect:
- Professionalism
- Trust
- Warmth
Even without text, your visual identity should communicate these values.
2. Offer content in both Portuguese and English
Your website, Google Business Profile, and social media can include bilingual content. This shows respect for American culture while welcoming Brazilian clients.
3. Share relatable stories through storytelling
Use storytelling to highlight:
- Your immigrant journey
- Overcoming challenges and your core values
- Real customers both Brazilians and Americans
Stories humanize your brand and connect across cultures.
4. Focus on useful, culturally neutral content
Tips, tutorials, behind-the-scenes, before-and-after transformations these all work across cultures. Just stay authentic and relevant.
5. Use a clear, respectful tone of voice
Avoid slang, cultural references, or jokes that only one audience will understand. Use simple, direct, and respectful language that emphasizes quality and service.
Real-Life Example
A Brazilian cabinet maker in Florida built a bilingual website, posted real project photos, shared customer reviews in both languages, and replied to every message with care.
“Now, over half of my clients are American and I still work with plenty of Brazilians too.”
Conclusion
You don’t have to choose between Brazilian or American clients.
With the right positioning and communication, your business can thrive with both.
At Chrysalis, we help entrepreneurs create brands that speak clearly and sell with connection in any language.
