Google Business for Brazilians in the U.S.: A Local Visibility Guide
Are you a Brazilian entrepreneur in the U.S. who feels like your business is invisible? Have you heard about Google Business Profile but don’t know where to begin? In this complete guide, we’ll show you how this free tool can transform your online presence and help attract more local customers, whether Brazilian or American.
What is Google Business Profile?
The Google Business Profile (formerly Google My Business) is a free tool from Google that allows local businesses to create a public listing and appear in Google Search and Google Maps results. A well-optimized profile ensures your business shows up when someone searches for services like “house cleaning in Orlando” or “floor installation near me.”
If you’re not there, your business practically doesn’t exist to Google.
Why Brazilian entrepreneurs should use it
Many Brazilian entrepreneurs in the U.S. struggle to gain local visibility. Even with excellent services, without an online presence, customers simply can’t find you.
Here are the main benefits:
- Appear on Google Search and Maps
- Collect and manage customer reviews
- Add photos, services, and promotions
- Build a trustworthy reputation
- Make it easy for clients to contact you via call or website
- Attract local customers looking for nearby services
How to create your Google Business Profile
- Go to google.com/business
- Click “Add your business to Google”
- Fill in your business name, category, and address
- Add your phone number, website, and business hours
- Request verification (by postcard, phone, or email depending on your case)
Extra tip: Even if you offer services at the client’s location (e.g., house cleaning or remodeling), you can still register. Just select “I deliver goods and services to my customers.”
How to optimize your profile to appear more
Creating a profile isn’t enough. You must optimize it:
1. Use local keywords
Include phrases your ideal customers search for, such as:
- “house cleaning in Miami”
- “floor installation in Framingham”
- “Brazilian handyman in Newark”
2. Post regularly
Create weekly updates with tips, offers, and photos of your work.
3. Encourage reviews
Ask happy clients to leave Google reviews. This boosts your credibility and helps you rank higher.
4. Reply to every review
Even the negative ones. It shows professionalism and care for your clients.
5. Keep your information updated
Always check your phone number, hours, and address — especially on holidays.
Success stories: before and after working with Chrysalis
Patrícia, owner of a cleaning company in Orlando, said:
“My service was great, but no one could find me. After Chrysalis created and optimized my profile, the phone started ringing directly from Google!”
Another example is Delta Hardwood Flooring, which saw a sharp rise in clients after Chrysalis handled the profile setup, verification, and ongoing ad management.
Google Business + Ads = More Results
Having a Google Business Profile is the first step. But for real visibility and growth, you should combine it with Google Ads targeted to your local audience.
With ads, you can:
- Appear in top search positions
- Drive traffic to your website or WhatsApp
- Get qualified local leads faster
This combo is powerful and it’s exactly what we do at Chrysalis.
Conclusion
A Google Business Profile isn’t just a listing — it’s your digital storefront. For Brazilian entrepreneurs in the U.S., it’s essential to be visible, trustworthy, and easy to find.
If you don’t have a profile yet, or want to make it stand out professionally, count on Chrysalis. We specialize in making businesses visible, credible, and Google-friendly.
