Google My Business: How to Appear on Google and Attract More Clients
If your business isn’t on Google, it’s invisible.
This is especially true for Brazilian entrepreneurs in the U.S., where local visibility is essential for growth, credibility, and attracting consistent clients. Whether you run a house cleaning service, a bakery, or a remodeling business, showing up when someone types “near me” can completely change your business game.
In this article, you’ll learn how to create, optimize, and verify your Google My Business (GMB) profile and how this free tool can help you connect with real local customers.
What Is Google My Business?
Google My Business is a free business listing platform created by Google. It allows you to control how your business appears on Google Search and Google Maps. You can add your address, business category, phone number, website, business hours, photos, and client reviews all in one place.
A well-optimized GMB profile helps your business stand out, look more professional, and attract more local clients organically especially important if you’re just starting out in the U.S.
Why Every Small Business Needs It
Every day, people search for services like “Brazilian cleaning lady in Boston” or “custom cakes in Orlando.” If your business isn’t listed and verified on Google, you’re missing out on clients who are ready to hire you.
A verified Google Business Profile boosts your business’s visibility and credibility. People are more likely to trust and choose businesses that appear on Google with good reviews, up-to-date information, and real photos.
How to Set Up and Optimize Your Profile
Here’s a simple step-by-step to get your business visible on Google:
- Create your profile
Go to google.com/business and click “Manage now.” Enter your business name, category, and other basic details. - Verify your business
Google will send a postcard with a code or offer phone/email verification. Without this step, your profile won’t appear in searches. - Fill out all details
Add your working hours, services, phone, website, and a short business description using keywords like “Brazilian cleaning company in Miami.” - Upload high-quality photos
Show your space, your team, your work. Businesses with photos get 42% more direction requests and 35% more clicks. - Get reviews from real clients
Ask satisfied clients to leave a review and respond to them kindly. Reviews are one of the most powerful trust factors on Google. - Post weekly updates
Use the “Posts” section to share tips, promotions, or news. Google likes when your profile is active and frequently updated.
Real Success Story: Sara Executive Services
Sara moved to Florida with her daughter and started her house cleaning business from scratch. For months, her only clients came through referrals or Instagram, and she was struggling to grow.
After working with Chrysalis Digital Marketing, we helped her:
- Create and verify her Google Business Profile
- Add professional photos and optimize her business description
- Start gathering reviews from her first happy clients
- Launch a simple, fast-loading website connected to her profile
In less than a month, she was getting daily inquiries from people who found her on Google. She no longer had to depend solely on referrals now, her business attracts clients consistently and organically.
You can check her website here: saraexecutiveservices.com
The Most Common Mistakes to Avoid
Many small businesses don’t get results with GMB simply because they make one of these mistakes:
- Leaving the profile incomplete or with incorrect information
- Not verifying the business
- Ignoring reviews or not asking for them
- Not posting updates or photos
- Choosing the wrong business category
Avoid these, and your profile will stand out and work in your favor.
What If You Don’t Qualify for Google Guaranteed?
If your business type doesn’t qualify for the Google Guaranteed badge — common for businesses like boutiques, photographers, or fencing services — you can still grow with Google Ads + Google My Business.
That’s what we did for Temporary Fence KS, a business that doesn’t qualify for Google Guaranteed. We:
- Verified their Google Business Profile
- Wrote a detailed, keyword-rich business description
- Started local Google Ads targeting phrases like “temporary fence rental in Kansas”
The result? Daily leads from people who were actively looking for their service. They show up at the top of search with ads and in the local map pack with their GMB profile.
Google My Business + Google Ads = Powerful Combo
When used together, Google Ads and a strong GMB profile can take your visibility to the next level. While your profile builds trust and local relevance, the ads help you appear exactly when people are searching for your solution.
You don’t need a huge budget — we’ve helped clients get started with as little as $10 per day, and with the right strategy, that investment pays off fast.
Let Chrysalis Help You Grow
At Chrysalis Digital Marketing, we’ve helped dozens of Brazilian entrepreneurs across the U.S. grow their businesses using a mix of:
- Google My Business optimization
- Strategic websites that connect and convert
- SEO and content marketing focused on local visibility
- Google Ads for leads that actually turn into sales
If you don’t want to deal with verification, listings, or strategy — let us do it for you.
✅ We create, optimize, and verify your Google Business Profile
✅ We build your digital presence with purpose and connection
✅ We help you turn visibility into real clients
Ready to Grow Your Local Visibility?
✨ Let your story be seen. Let your business be found.
📲 Talk to us on WhatsApp and let’s build your visibility — one client at a time.
